March '18 Update


Lauren Makin

Mar. 26/18 - 7 min. read

March was an exciting month at TC HQ for a number of reasons, not the least of which is that it’s no longer dark at 3:00 PM. Additionally, Team TC has been involved in an exhilarating, tense battle to determine who will win our office’s March Madness bracket. For those of you whose hobbies don’t include following US college basketball for two weeks every year…well, that is unfortunate. In any case, March Madness describes the 68-team single-elimination tournament that determines the best NCAA Division 1 men’s college basketball team in America. Before the tournament started, we filled out brackets indicating which team we thought would win each game and, as games are played, we’re awarded points for each correct guess (and they are, indeed, guesses). The tournament champion will be crowned on April 2 while we watch with bated breath and plates of pizza from Jess’ apartment and, with three free Friday lunches for the winner on the line, I don’t think I need to emphasize just how much is at stake here.

Basketball aside, the official launch of Spring saw a few other launches at TC this month and we continue to make headway on the projects we introduced to you in last month’s update. It’s hard to believe that March is nearly over, but we’re excited for everything April has in store. Keep reading for information on our progress, and for details about where you can find us at the end of April!

  1. Gifting Travel launch: Gifting Travel is now LIVE! We are thrilled to announce that, after years of living in Darryl’s head and months of in-house discussion, we’ve launched the project we call Gifting Travel. You can read all about it here, but the most important takeaway is that every time you purchase a TC product, you are helping to fulfill someone’s travel dream; in this case, Fatima’s dream to visit Barcelona with her son Ayat. Darryl met Fatima while on his honeymoon in Morocco last year, and their conversations—often about Fatima’s desire to explore the world outside of Chefchaouen—were the primary catalyst for launching Gifting Travel this month. We’ll be keeping you up to speed on Fatima’s road to Spain through our social media, emails, and on The Collective site, but don’t hesitate to reach out to us with any questions about the process (we may or may not have the answers now, but we will). Next stop: passports for Fatima and Ayat! 
  1. wais 2.0: One of our primary efforts this month was to obtain feedback about wais, TC’s lil sister. We asked people close to us for no-holds-barred input about wais’ appearance, functionality, and overall usability and the results were telling, and surprisingly repetitive. One of the updates we decided to make right away is to the Current Cities page, specifically its organization: you’ll soon be able to view cities by continent and country rather than having to scroll through the entire page. However, the most significant update is the addition of unique tags that offer information about each recommended spot (think “coffee”, “brunch”, “cocktails”, “Indian food”, etc.). Each city will have its own page where you can click on the tags you’re interested in and only view recommendations that include those tags. These updates are being implemented as I write this sentence and I guarantee that they won’t be the last changes made to wais based on feedback from its most frequent and loyal users. 
  1. New merch and packaging: We noted last month that we’re looking to add some new merch to our online store, and we’re stoked to say that this process is well underway! Winston from Creative Boulevard has stopped by with samples on more than one occasion and our designer Nick is working away on the unique designs for each piece we’ve chosen. I will say that my ability to help imagine clothes for other people is about the same as my ability to predict winners of basketball games played in a different country, but the process has been eye-opening in terms of both the communication required and the talent involved in picking and creating these particularly TC-styled items.

Similarly, it’s been great fun working with Jennifer from Great Little Box Company over the past few weeks to fine-tune our new packaging. We anticipate being able to order thousands of boxes in the coming weeks and, in the meantime, we’re figuring out how assembling said boxes is going to change the way we currently fulfill orders. Luckily, one of us (not naming names!) has previous work experience at a well-known pizza establishment where folding boxes was just a part of the job!

  1. Upcoming event — Fall For Local: Calling all Vancouver-based Collective members! On April 28 and 29, come find us at the Fall For Local Market in North Vancouver. This will be TC’s market debut and we are super excited to slang our clips, necklaces, and rings at this amazing event. In its own words, FFL is “a one-of-kind 'shop local' event that prides itself on curating high quality modern pop-up ft. independent brands.” So swing by for a chat, shop 85+ brands, and visit the event’s food trucks. That’s right, food trucks. We look forward to seeing you there and will be reflecting on the Market in April’s edition of Our Vancouver—stay tuned!

That’s our March, folks! Please drop us a line at any time and we hope to see some of you at the end of April. If you can’t come visit, a postcard or #ontheroadwithTC photo will do nicely :). And here’s hoping your March finishes the way Graham’s Madness bracket is—STRONG!

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